1, Completing a market analysis of your service areas and industry

2, Finding local competitors currently investing in PPC with higher ad positioning

3, Analyzing search terms, monthly search volumes, and more in your market

4, Creating and setting revenue and cost-per-lead goals

1, Researching keywords to find what and how your customers are searching for your services

2, Creating ad copy and creatives for high-performing ads

3, Split-testing ad copy and creatives

4, Conducting competitor research on ad copy and creatives

1, Tracking average ad positions by campaign

2, Tracking click-through rate

3, Tracking and optimizing cost per click

4, Tracking leads, calls, and sales

5, Attributing revenue to each paid campaign

1, Managing and tweaking bids for each campaign

2, Monitoring keyword search queries and adjusting bidding

3, Monitoring the average position, click-through rate, and cost per click

And more optimizations for campaign improvement

1, Paid ads that target consumers based on their queries in search engines

2, PPC-ad-specific landing page optimizations

3, Coordinated paid search and SEO campaigns

4, Display advertisement campaigns

5, Retargeted ads and remarking campaigns

1, Paid social media marketing campaigns on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more

2, YouTube advertising

3, Google Ads campaign management

4, Google Local Services ads management

5, Bing Ads campaign management